Posted by (American Life Insurance Guide Network News) The U.S. insurance industry authority LIMRA released a sales report on the U.S. personal life insurance market for the second quarter of 2018.American Life InsuranceThe editor of Guidance Network released it as soon as possible.From these data, we can see the tendency of American consumers to buy life insurance products and get a glimpse of what mainstream life insurance products are currently in the US market.
The report pointed out that in 2018Q2,Index Universal Insurance(IUL) products have increased by 15% in annual new premiums, becoming the biggest driving force for the growth of the life insurance market, driving the entire U.S. life insurance market up by 2%.
The sales trend chart of index universal insurance IUL. (Source: MarketReport)
The growth rate of life insurance sales in the first half of 2018 was flat compared with the same period last year.
LIMRA保险研究中心主任阿什利达勒姆说，“在连续3个季度的销量下滑后，个人寿险的销量终于在2018年第2季度反弹了。指数型万能险（IUL）产品在2018Q2同比增长了15个百分点，成为了反弹的主力。”
However, the number of policy purchases in the second quarter decreased by 2 percentage point compared with the first half of last year.
Term life insurance (Term) purchase status
Term life insurance(Term)’s new premiums increased by 1% in the second quarter compared to the same period last year.Throughout the first half of 2018, there was no significant growth rate.The market share of term life insurance in the first half of 2018 was 21%.
Sales of Participating Whole Life Insurance (Whole Life)
Participating Whole Life Insurance (Whole Life)'s annual new premiums have rebounded by 3 percentage points after three consecutive quarters of decline.Among the top-ranked companies, more than half of the companies reported the growth of participating Whole Life products this quarter.
Sales of Universal Life
Sales of LifeTime-GUL
Lifetime protection universal insurance (LifeTime-GUL) 产品在2018年Q2的下滑了12个百分点。在多数提供终身保障型万能险产品的保险公司报告了销量下降的情况。从年初到2018的上半年现在，GUL产品销量同比下滑了18个百分点。
LifeTime-GUL has contributed all17% premium share of universal insurance (UL) products. The premium share of GUL products accounts for 6% of the premium share of the entire personal life insurance market.
Index universal insurance (IUL) sales
Index Universal Insurance(IUL)’s annual new premiums have ushered in seven consecutive quarters of growth, and more than half of the index-type universal insurance (IUL) insurance companies have reported growth.From the beginning of the year to the first half of 7, new premiums for index universal insurance (IUL) have risen by 2018%.
Index Universal Insurance (IUL) contributed all64% premium share of universal insurance (UL) products. The premium share of IUL products accounts for 23% of the premium share of the entire personal life insurance market.
Sales of investment universal insurance (VUL)
Investment universal insurance(VUL)产品的年度新增保费在第2季度上涨了2个百分点，较于2018年年初上涨了6%。超过半数的发行VUL的保险公司都报告了增强情况。在2018年的上半年里，投资型万能险(VUL)产品In the overall premium share of the personal life insurance market, it accounts for 6% of the market share.
(>>>Recommended reading:LIMRA 2020 QXNUMX Market Report: What type of insurance do Americans buy?）
