Posted by (American Life Insurance Guide 09/25/2020 訊) 美國壽險行銷調研協會LIMRA，發布了2020年第1季度的美國個人壽險市場銷量報告。
Overall, according to the 2020Q1 survey report, relative to the last quarter of 2019, the annualized new premiums for individual and family life insurance in the United States increased by 1%.In Q1, the overall policy sales volume decreased by 1% year-on-year.
Term life insurance (Term) purchase status
With the first quarterU.S. Covid-XNUMXDeepening of worry,Term life insuranceBecome the biggest growth driver of the chain.
The annualized new premiums of term life insurance increased by 8%,Became the quarter with the most growth since Q2007 in 2.
Purchase Situation of Comprehensive Life Insurance (UL)
Comprehensive life insurance (UL)’s annualized new premiums decreased by 3% month-on-month, mainly due to the decline in sales of fixed-income comprehensive life insurance (Fixed UL).
Index Comprehensive Life Insurance( IUL )’S annualized new premiums decreased by 2% month-on-month.The 2020Q1 sales of index-type comprehensive life insurance accounted for 70% of the comprehensive life insurance category.This type of insurance alone occupies 24% of the overall life insurance premium market.
"Despite the decline in the current quarter, IUL products still attract consumers who are looking for higher investment returns but are worried about market volatility. This is the first decline in IUL growth momentum in three years. Since Q2016 2, IUL has achieved continuous Positive growth in 13 quarters.” —Tumicki, Vice President of LIMRA Insurance Research Institute
The annualized new premiums of fixed income comprehensive life insurance (Fixed UL) decreased by 6% from the previous month.The new premium for this type of insurance,In the past 12 quarters, 11 quarters have experienced a decline.The 2020Q1 sales of fixed-income comprehensive life insurance accounted for 30% of the general life insurance category.This type of insurance alone occupies 10% of the overall life insurance premium market.
VUL Investment InsuranceAnnualized new premiums increased by 3% month-on-month.VUL insurance2020Q1 sales volume,It accounted for 7% of the overall life insurance premium market, a slight increase from 2018.
Purchase status of savings dividend insurance (Whole Life)
Whole Life's annualized new premiums decreased by 1% month-on-month, which was the second consecutive quarter of decline.2020Q1 sales volume of participating savings life insurance,Owns 35% of the overall life insurance premium market alone.
(>>>Recommended reading:LIMRA Market Report for the Second Quarter of 2018: What kind of insurance do Americans buy?）
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