What insurance do Americans buy?Which insurance types sell better? LIMRA 2019 market report released

(American Life Insurance Guide Network 02/05/2019 News) — LIMRA recently releasedAmerican Life InsuranceResearch on the retail market.The report stated thatNew premiums in the national individual life insurance market increased by 2019% year-on-year in Q3 of 2.Index insurance (IUL) continues to be a driving force for market growth.

IUL index insurance market share

In the first 2019 months of 9,IUL insurance的保費，佔到了整個個人人壽保險市場保費的1/4。該險種在2019年的Q3季度銷量，增長了7%。

Universal Insurance's market share

Universal life insurance, Universal life (UL), increased its premiums by 2019% in the Q3 quarter of 2, but there was no increase in new premiums this quarter.At the end of the quarter, the market share of universal insurance (including index insurance 2019%, investment insurance 25%, and other 7%) in 3 was maintained at 36%.

Market share of savings dividend insurance

Savings Participating Insurance（Whole Life）的市場佔有率保持持平。發行儲蓄分紅保險的保險公司中，1/3的保險公司報告了「增長」的情況。1/5的保險公司報告了兩位數的「增長」情況。在本季度結束時，儲蓄分紅保險的保費市場份額維持在35%。

Market share of term life insurance

Term life insurance increased premiums by 3% from the previous quarter.More than half of insurance companies that issue term life insurance (55%) have reported increases in sales premiums.At the end of the quarter, the premium market share of savings and dividend insurance remained at 22%.

Comparison between 2019 and 2018

As can be seen from the two pictures above, the market changes after a year:

• Term life insurance market share increased by 1%
• Index insurance market share increased by 2%

(Recommended reading: Introduction to American Life Insurance Types Price and Premium Description and Comparison of Advantages and Disadvantages）

(>>>Recommended reading:Data | LIMRA Market Report for the Third Quarter of 2020: What kind of insurance do Americans buy? (Picture)）

appendix
*"US Individual Life Insurance Sales Increase in Third Quarter 2019", LIMRA, 2019.12, https://bit.ly/39fxkLB
*LIMRA's U.S. individual life insurance sales report for the 2019Q3 quarter represents 80% of the overall U.S. life insurance market.