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The digitalization of the American insurance industry is advancing, Lincoln Life takes the lead in launching a mobile platform for consumers to inquire about the underwriting process

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(American Life Insurance Guide 03/30/2019) Well-known life insurance company Lincoln Financial Group A new mobile platform has been developed to provide users with a more convenient experience of querying laboratory test results.

mobile devices

Lincoln LifeCooperated with Clinical Reference Laboratory (CRL) to launch this mobile platform, which integrates the AccessMyLab app provided by CRL for Lincoln Life, and provides information in the underwriting processPhysical Examination/Laboratory Report.Insured users can instantly view, evaluate, and share laboratory information during the underwriting process on their mobile phones.

"Life insurance applicants are used to the underwriting process and waitLaboratory (physical examination) results. butLincoln LifeThrough cooperation with CRL and modern interaction, the experience of the process of obtaining reports has been improved. "FromLincoln Financial GroupHeather Milligan, Senior Vice President of Underwriting & New Business Department, said, “This is the industry’s first mobile experience. It not only makes the delivery of report information more convenient, but also provides customers with operations on their own health and well-being issues. Options that reflectLincoln LifeCommitted to innovating life insurance processing procedures to meet customer needs and changing expectations. "

This system includes the following functions:

  • When the experiment report comes out, send a text message to the user
  • Provide definition and explanation of report results
  • Provide advice on cholesterol
  • Provide tips on promoting health and convenience
  • And provide the download of the medical report, and share it with the medical provider and the family

"Before, customers had to take the initiative to check the laboratory (physical examination) results collected during the underwriting process, but there was no clear process to indicate that (this result report) was ready," said Brian Coens, vice president of CRL Insurance Services. "CRL is pleased to be the first to provide these new features to Lincoln Life applicants."

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