Posted by (American Life Insurance Guide Net News) The U.S. insurance industry authority LIMRA released a sales report on the U.S. personal life insurance market for the second quarter of 2018.American Life InsuranceThe editor of Guidance Network released it as soon as possible.From these data, we can see the tendency of American consumers to buy life insurance products and get a glimpse of what mainstream life insurance products are currently in the US market.
The report pointed out that in 2018Q2,Index Universal Insurance(IUL) products have increased by 15% in annual new premiums, becoming the biggest driving force for the growth of the life insurance market, driving the entire U.S. life insurance market up by 2%.
The sales trend chart of index universal insurance IUL. (Source: MarketReport)
The growth rate of life insurance sales in the first half of 2018 was flat compared with the same period last year.
LIMRA保險研究中心主任阿什利達勒姆說，“在連續3個季度的銷量下滑後，個人壽險的銷量終於在2018年第2季度反彈了。指數型萬能險（IUL）產品在2018Q2同比增長了15個百分點，成為了反彈的主力。”
However, the number of policy purchases in the second quarter decreased by 2 percentage point compared with the first half of last year.
Term life insurance (Term) purchase status
Term life insurance(Term)’s new premiums increased by 1% in the second quarter compared to the same period last year.Throughout the first half of 2018, there was no significant growth rate.The market share of term life insurance in the first half of 2018 was 21%.
Sales of Participating Whole Life Insurance (Whole Life)
Participating Whole Life Insurance (Whole Life)'s annual new premiums have rebounded by 3 percentage points after three consecutive quarters of decline.More than half of the top-ranked companies reported the growth of participating whole life insurance products this quarter.
Sales of Universal Life
Sales of LifeTime-GUL
Lifetime protection universal insurance (LifeTime-GUL) 產品在2018年Q2的下滑了12個百分點。在多數提供終身保障型萬能險產品的保險公司報告了銷量下降的情況。從年初到2018的上半年現在，GUL產品銷量同比下滑了18個百分點。
LifeTime-GUL has contributed all17% premium share of universal insurance (UL) products. The premium share of GUL products accounts for 6% of the premium share of the entire personal life insurance market.
Index universal insurance (IUL) sales
Index Universal Insurance(IUL)’s annual new premiums have ushered in seven consecutive quarters of growth, and more than half of the index-type universal insurance (IUL) insurance companies have reported growth.From the beginning of the year to the first half of 7, new premiums for index universal insurance (IUL) have risen by 2018%.
Index Universal Insurance (IUL) contributed all64% premium share of universal insurance (UL) products. The premium share of IUL products accounts for 23% of the premium share of the entire personal life insurance market.
Sales of investment universal insurance (VUL)
Investment universal insurance(VUL)產品的年度新增保費在第2季度上漲了2個百分點，較於2018年年初上漲了6%。超過半數的發行VUL的保險公司都報告了增強情況。在2018年的上半年裡，投資型萬能險(VUL)產品In the overall premium share of the personal life insurance market, it accounts for 6% of the market share.
(>>>Recommended reading:LIMRA 2020 First Quarter Market Report: What type of insurance do Americans buy?）
