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In real life, every broker or financial advisor will regularly help clients review their lifetimeAmerican Life Insurance Policy, At this point in time, the customer will take out the insurance policy to re-understand and learn.In the process of communication, the broker may discover some problems that consumers encountered at the beginning of the insurance.
Through sorting out the problems and sharing different experiences, this article will share some information about purchasingAmerican Life InsuranceAnd wrote the "Guide to Life Insurance Strategy for Americans", divided into (XNUMX), (XNUMX), (XNUMX) three parts, I hope it can helpAmerican Life InsuranceUsers of the guide apply for product solutions that are truly suitable for themselves and their loved ones, and they can also avoid some potential risks when applying.This article is the first one, American Life Insurance Strategy Guide (XNUMX): Preparation.
LBYB principle
Ready to buyLifetime American Life InsurancePreviously, the American Life Insurance Guide suggested that you take a step back and ask yourself calmly, "What made me want to buy American life insurance?"
Whole-life life insurance policy products are by no means a one-shot deal.Unlike securities and stocks and other "short-term" financial products that focus on liquidity, it is a "long-term" financial product that is allocated by a family, usually a contract with a payment period of up to 10 years, 20 years, or even life. .In addition to the complex life insurance products in the United StatesFinancial management attributes, It is no longer an "insurance" product in the traditional sense that most Chinese understand.When you are preparing to allocate this asset, the American Life Insurance Guide recommends that policyholders and families need to be cautious before applying for insurance.
In terms of specific practices,American Life InsuranceThe guidelines have always advocated the LBYB principle: "Learn Before You Buy". We use insurGuru onlineLife Insurance Academy, Provides basic Chinese knowledge about American life insurance. In the column of the website, there are also Chinese for practitioners.Experience sharingColumns for community readers to understand and learn.
Impulse avoidance principle
Applying for the purchase of an American lifetime life insurance policy is a practical financial planning need after comprehensively understanding relevant knowledge and analyzing your own situation?Or is it an impulsive decision driven by anxiety, temptation, marketing and other factors?Or is it another mixed reason that moved you?I think this motivation is very important.
The former is a rational judgment and analysis, while the latter situation is tantamount to gambling and may cause no small troubles and even losses to all parties.In the actual work process, I also encountered such an example-an applicant who met for the first time wanted to sign the insurance policy immediately after meeting.After observing this situation, the broker communicated, explained the product and got to know the customer, and finally decided to let the customer take a while. After two or three months, the customer's family had more communication and understanding before continuing to submit the application.
For most families, my personal suggestion is to ask yourself first to clarify the primary and secondary relationship-first of all, "Is this the actual need of my family or personal?" or "This product looks good (you can earn money) A lot of money), why didn’t I know before, hurry up to buy?".
Return to the principle of common sense
Secondly, from a personal point of view, the United States is a free market economy country. The advantage of the exceptionally sufficient market competition is that it has nurtured many highly competitive financial insurance companies and financial products.
Andlife insuranceThe market has a history of nearly 200 years in the United States.In this open market, product shortages, reluctance to sell, and restricted sales are very rare. This situation is more a business decision or marketing behavior than a shortage of supply.
Therefore, in a free market economy, it has never been a problem that mainstream consumers' needs cannot be met, but a problem of too many choices and which one is most suitable for them.
chapter summary
In this article, we have shared three major principles before applying for insurance: LBYB principle, impulse avoidance principle, return to common sense principle.
We foundedAmerican Life InsuranceThe purpose of the guide is to play the role of such a filter, using professional knowledge, sharing of real cases, and learning interactive experience to help policyholders find suitable products or solutions for themselves.
After clarifying this point, the policyholder can checkAmerican Life InsuranceGuide public information, or seek professional services from community brokers, and make insurance decisions that meet your own needs.
In the following"American life insurance strategy guide(two):Which American life insurance product should I apply for? "In this article, I will help policyholders to clarify their needs through demand analysis, so that they can enter the policy design link with the goal of realizing demand.
