Posted by (insurGuru©️Insurance College Column) in "Several well-known American brands saved by life insurance"In the series of stories, the American Life Insurance Guide Network shared JC Penny During the establishment process, the life insurance policy account played an important role.
NowadaysAmerican Life Insurance Guide©️What will continue to be shared is Disneyland The story of the birth process.We understand how the founder of Disneyland persevered, flexibly used various social resources and financial insurance tools, and finally passed the financing difficulties, bringing the story of a dreamy paradise of innocence to the world:
Disney Studios-the predecessor of Disneyland
Walt Disney Studio was founded in Los Angeles in 1923, founded by Walt Disney and his brother Roy.
In 1928, Disney Studios first introduced the role of "Mickey Mouse", which became a household name. Since then, Disney has been focusing on animation creation and TV program production.In the 1950s, Walt wanted to create a family-oriented amusement park where parents and children could spend a good time together.
Walt hopes that this amusement park can be different. It should be a clean and tidy, large park for the purpose of serving families, and full of various imaginative attractions.
Build Disneyland, use life insurance policy to raise funds
In order to collect funds for the construction of this park, Walter chose to raise funds through traditional methods, but others did not buy into the "park" of Disneyland, so the fundraising effect was very poor.After this road didn't work, Walter decided to raise his own funds. A large part of the funding source was obtained by borrowing from his cash value life insurance policy.
This directionLife Insurance Policy Borrowing MoneyIs widely used for tax exemptionSupplementary pension plan, Its principle is: when we deposit money in a cash value policy account, it is like depositing money in a bank account, and the money in the policy account can help us earn interest, and the income is free of capital gains tax. , And can roll over to create greater cash value.This "cash value" can provide our business with an emergency "cash flow" at a critical time, or provide us with continuousSupplementary retirement income.
Disneyland opened in Southern California on July 1955, 7. In its first year of opening, it received more than 17 million visitors and was a huge success.
Memories of achieving dreams
To quote Walt Disney,Money is the biggest problem he faced in his life, Disneyland was born out of such a problem.
"It will cost a lot of money to realize this dream.From the beginning, this was a problem.To spend money to open Disneyland.It cost about 1700 million US dollars.We pledged everything, including my personal insurance policy... We finally did this (Disneyland)."
"I know that most of the people I have talked to think that the construction of Disneyland will be a financial disaster... (They think) Disneyland will go bankrupt in a year, and then people will forget it."
However, Walter flexibly used all the social resources and financial insurance tools he had at the time, and finally realized his dream and brought a dreamy fairy tale world to the world.
Article summary
Disneyland, JC Penny What do these famous American brands have in common?They are all founded by people with dreams in their daily lives.The founder is full of ideals, perseverance, and at the same time working hard, but we need enough "money" to start a business or survive financial difficulties.life insuranceIt is a solution.Only by learning and understanding the characteristics of life insurance, a financial tool, can we play its function in life and use financial leverage to leverage our dreams.
The purpose of the American Life Insurance Guide©️ is to help Chinese people fully understand American life insurance knowledge, so as to obtain the insurance needed to truly protect themselves and their loved ones.
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